2 Free Digital Assets
Caption Traction
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Reel Appeal
An AI-ready prompt that writes your captions, headlines & on-screen text — plus a 7-step system for scroll-stopping Reels. By Asa Luke.
Caption Traction
Your AI-powered content writer
Copy this prompt and paste it into ChatGPT, Claude, Gemini, or any AI. Replace the bracketed sections with your details. It generates everything you need for your next post.
Copy & Paste This Prompt Into Any AI
You are a viral content strategist and copywriter for short-form video (Instagram Reels, TikTok, YouTube Shorts). I'm going to describe a video I'm making, and I need you to generate ALL of the following:
1. TABLOID-STYLE HEADLINE & CAPTION
Write a bold, tabloid-style headline that plays on the #1 fear of my target market/customer. Structure: open with the fear (dramatic, emotional, specific), build tension in the middle, and end with relief/solution. Think National Enquirer meets Instagram — sensational but real. The headline should make them feel "this is about ME" and the caption should complete the emotional arc from fear → hope → action.
2. THREE THUMBNAIL/ON-SCREEN TEXT OPTIONS
Generate 3 different styles of on-screen text for the video thumbnail/cover image, each designed to maximize tap-through and viewer retention:
A) CURIOSITY GAP — a question or incomplete statement that forces them to tap (e.g. "The reason your __ isn't working")
B) BOLD CLAIM — a specific, confident result statement (e.g. "I gained 10K followers doing THIS")
C) PATTERN INTERRUPT — something unexpected or contrarian that breaks the scroll (e.g. "STOP posting every day.")
Each should be 3-7 words max. Short, punchy, impossible to ignore.
3. THREE CAPTION VARIATIONS
Write 3 different captions I can choose from, each with a different angle:
A) STORY-BASED — open with a mini story or personal experience, transition to the lesson, end with CTA
B) VALUE-FIRST — lead with the tip/insight immediately, give 2-3 actionable bullets, end with CTA
C) CONTROVERSIAL/HOT TAKE — open with a contrarian opinion that sparks comments, back it up, end with CTA
Each caption should be under 150 words, start with a scroll-stopping first line, and end with a specific call-to-action.
4. HASHTAGS
Generate 15 of the most current, high-performing hashtags for this content:
• 3 broad/trending (1M+ posts)
• 5 mid-range (100K-1M posts)
• 7 niche-specific (under 100K posts)
Make sure these are up-to-date and actively used right now.
MY VIDEO: [DESCRIBE YOUR VIDEO — what it's about, who it's for, what you're showing/teaching/promoting]
MY NICHE: [YOUR NICHE — e.g., fitness, music, business, beauty, food, real estate]
MY TARGET CUSTOMER: [WHO YOU'RE TRYING TO REACH — e.g., independent artists, busy moms, small business owners]
MY TONE: [YOUR VIBE — e.g., motivational, casual, educational, funny, luxury, raw/authentic]
Works with ChatGPT, Claude, Gemini, Copilot, or Google Search AI. Just replace the bracketed sections and let it generate everything.
Reel Appeal
The 7-step system for scroll-stopping Reels
Hook in 0.5 Seconds
The algorithm decides your fate in half a second. Create an open loop — a question, bold claim, or visual pattern interrupt.
Hook Formulas
- • "Stop scrolling if you [target audience]..."
- • "Nobody talks about this but..."
- • "Here's why your [content type] isn't working..."
- • Start with the end result first (before/after)
Film in Natural Light
Face a window during golden hour. Shoot at 4K 30fps. Clean your lens. Use a $15 tripod or stack books. No expensive gear needed.
3-Pillar Content Strategy
Rotate these three types to build authority and connection:
Educate
Tips, tutorials, how-tos. Builds authority.
Entertain
Trends, humor, relatable. Gets reach.
Connect
BTS, stories, vulnerability. Builds loyalty.
Caption = Second Hook
Bold first line, value in the middle, CTA at the end. Or just use Caption Traction above to generate it instantly.
Post at Peak Hours
Weekdays: 7-9am, 12-1pm, 5-7pm. Weekends: 9-11am, 7-9pm. Check your own Insights > Audience > Most Active Times.
Hashtag Strategy
5-15 hashtags per post. Mix: 3 broad (1M+), 5 mid-range (100K-1M), 5 niche (under 100K). Rotate weekly. Or use Caption Traction to auto-generate them.
Optimize Your Bio
Line 1: What you do. Line 2: Who you do it for. Line 3: Social proof or CTA. Link: One link that matters most. Remove everything else.
Want Me to Do All This For You?
I edit 4-12+ Reels per month for creators and brands. Strategy, editing, captions, hooks — everything above, done for you.
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